Hello World

I'm a product manager by trade, with side-hustles in travel, cosplay, brewing, and gaming. Calling scenic Grand Rapids, MI USA my home, my journeys have brought me through countless unique industries ranging anywhere from boating and RV, residential construction, to senior living.Some of the greatest days have started and ended at a whiteboard, pouring over product architectures to support ever evolving user experiences all while balancing competing stakeholder needs.

Passions

"Fall in love with the problem, not the solution."

Breaking down any business into the fundamental building blocks, you'll quickly notice that it's a series of problems; with each product, system, and solution aiming to alleviate these problems - whether it be solving for key pain points & root wants, improving process efficiency, or removing buying friction.Even the greatest answers to these problems often create a new set of problems to solve for, and that iterative cycle of empathy, design, and validation is what drives me each and every day.

  • Product Management | 5+ Years

  • Marketing Strategy | 6+ Years

  • Data & Analytics | 8+ Years

Anything else?

When I'm not nerding out about a seemingly innocuous product experience, I'm more often than not found traversing the beautiful city of Grand Rapids, MI. Kayaking, camping, boating, or playing some kubb with loved ones in the yard.

Product Management

Product Manager
Advanced Systems Group by Brunswick
2018 - Present

  • Global product leader for Lighting Systems & General Marine Hardware and Accessories

  • Subject matter expertise in technical compliance category of Marine Navigation Lighting

  • Drive OEM and Consumer insights to bolster NPD and Roadmap Development

  • Strategic lead for process optimization of cross-category pricing and product end-of-life functions

Systems Optimization

Marketing Manager
Multi Serve
2017 - 2018

  • Functional lead of all strategic marketing efforts across 4 unique residential construction business units

  • Transitioned into internal product manager for ERP and CRM systems

  • Tasked with optimizing internal facing systems to streamline critical workflows and increase process efficiency

  • Balancing a wide spread of user skill sets to create experiences that ensured maximum value creation without compromising customer communication

Digital Marketing

Account Executive II
MLive Media Group
2016 - 2017

  • Sales leader for strategic digital marketing campaigns focusing on real estate, construction, and senior living segments

  • Partner with local businesses to create holistic campaigns that included awareness, engagement, conversion, and advocacy tactics to maximize customer return on investment

  • Leverage advanced analytics (Google Adwords & Analytics Certified) to optimize campaign targetting and communicate partnership value

Grand Valley State University

Formal Studies

Bachelors of Business Administration
Marketing & International Business - 3.496 GPA
Study Abroad: ECNU - Shanghai, China
2011 - 2016